When it comes to marketing, your greatest revenue potential is in the leads you have the deepest relationship with.
So, why is it that marketers get distracted by shiny, new leads and forget to continue the conversations with the most promising ones?
It happens a lot. It happens to the best of us. And if it is happening to you, this is a great time to re-evaluate your marketing strategy.
This course is all about learning how to get the most from every lead. The most loyalty. The most revenue. The most referrals.
You will learn how to map out the marketing funnel for your business so you have a concrete plan for growing each lead in your pipeline to the maximum potential. You will create the visual for your business that shows you the calls to action you need to make at each step in the process to keep your customers - and your business - moving forward.
If you want to generate more revenue in your business and be more efficient about doing it, this is the course for you!
How will this course impact your business? You will:
• Learn what a marketing funnel is
• Figure out all the touch points you want to have with your audience
• Map out your marketing funnel so you know all the calls to action you want to make
• Discover three tools for growing all your leads to their maximum potential
• Find ways to make your business stronger, healthier, and more efficient
What you will get in this course:
• 5 Learning Modules
• 7 Video Presentations
• 5 Guided Exercises
• 8 Additional Resources and Blogs
I know that this may be a big investment for you. But, I can tell you that the first time I did this process for my business, it made such a massive, positive change for me that I continue to revisit this project every year. I learned a lot by creating my own marketing funnel, and I know you will find value in it as well.
Give it a try and let me show you how well your business can operate from a marketing standpoint!~Melissa
I started my career in the world of major international sport - Olympic Winter Games, Rugby World Cup, the US Olympic Committee. At a frustrating time between contracts, I accidentally started a business by dropping the right words at the right time in a networking meeting. Melissa Forziat Events and Marketing was born, and now I just had to figure out what that meant! I soon learned what most microbusiness owners learn: you have to learn how to work ON the business while working IN the business. Fortunately for me, I already understood how to do marketing, but that is not true for most small business owners. And that is why I developed these marketing courses. I want everyone to have the tools they need to effectively and efficiently get their message out to potential clients, customers, partners, donors, investors, and supporters. If you have more to learn about marketing your business, let me help you so you can keep running a successful, profitable business long into the future.
StartWhat is a Marketing Funnel? - Video (9:03)
StartWhat Is a Marketing Funnel? - Downloadable Slides
StartMarketing Funnel Goals - Exercise
StartThe Importance of Warming Leads - Resource
StartWhy the Rule of Seven is Important for Your Sales Success - Resource
StartQUIZ - What is a Marketing Funnel?