A Step-by-Step Guide to Building Your Brand and Reaching Your Target Market

How to send the right message to the right audience so you can generate sales!

  Enroll in Course


If you are marketing a business, there is only one way you will be able to generate sales: by connecting the people who would want to buy what you sell with a compelling message about what you offer.

Simple in theory. But so difficult to do!

Whether you are just getting started in business and trying to figure out the fundamentals of your marketing plan, or whether you have been in business for a while and looking for new ideas or to expand into new markets, this is a great time to take a look at these core concepts.

This step-by-step guide will show you how to develop a brand that sends the right message and how to identify and locate the audiences who need to know about it. Plus, it will teach you the psychological tricks you can layer in to get your audience to notice you. We live in a world of a lot of distractions. Learn how to cut through that so you can get your message across!

No matter where you are marketing your business or what tools you are using, this information is critical for building your ideal audience and ultimately creating a profitable business.

How will this course impact your business? You will:

• Define and locate Your target markets

• Learn how to develop a smart brand

• Identify what your audience needs to hear from you to buy from you

• Create consistency in your brand identity

• Learn tricks to get your audience's attention and apply them to your business

• Figure out where you can market your business effectively

What you will get in this course:

• 6 Learning Modules

• 8 Video Presentations

• 9 Guided Exercises

• 12 Additional Resources and Blogs

I am aware that this may be a considerable investment to make in your business. I appreciate that. And I want you to know that I LOADED this course with valuable material to make it worth your while. If you work through all this material, you will have some revelations that change how you market your business for the better.

Give it a try and let me show you what you can do!

~Melissa


Your Instructor


Melissa Forziat
Melissa Forziat

I started my career in the world of major international sport - Olympic Winter Games, Rugby World Cup, the US Olympic Committee. At a frustrating time between contracts, I accidentally started a business by dropping the right words at the right time in a networking meeting. Melissa Forziat Events and Marketing was born, and now I just had to figure out what that meant! I soon learned what most microbusiness owners learn: you have to learn how to work ON the business while working IN the business. Fortunately for me, I already understood how to do marketing, but that is not true for most small business owners. And that is why I developed these marketing courses. I want everyone to have the tools they need to effectively and efficiently get their message out to potential clients, customers, partners, donors, investors, and supporters. If you have more to learn about marketing your business, let me help you so you can keep running a successful, profitable business long into the future.


Course Curriculum


  Welcome!
Available in days
days after you enroll
  Defining and Locating Your Target Markets
Available in days
days after you enroll
  How to Develop a Smart Brand
Available in days
days after you enroll
  Cracking the Code: What motivation does your audience need to BUY?
Available in days
days after you enroll
  Creating A Consistent Brand Identity
Available in days
days after you enroll
  Psychological Tricks to Capture Your Audience's Attention
Available in days
days after you enroll
  The Rules for Sharing Your Message
Available in days
days after you enroll
  Celebrating Your Amazing Work
Available in days
days after you enroll

Frequently Asked Questions


Who should take this course?
This course is great if you are new to business or if you have been in business for a while but never learned the fundamentals of marketing: brand development and target markets. It's also perfect if you seem to be attracting the wrong type of customers to your business. Lastly, if you are going around saying that "everybody" is your customer...you'll want to check this out!
When does the course start and finish?
This course starts when you are ready and allows you to go at your own pace. After a video introduction from me, there are six modules in this course, and I recommend you give yourself a week for each one. But if you need more time for any of them - or if you finish the more quickly than that - it's up to you! I know that you have a lot to do for your business and your life, so take this at the pace that is right for you.
Do I need to go in order?
I recommend it. I put the sections in the order I did for a reason. One module flows into the next!
How long do I have access to the course?
Once you enroll, you have unlimited access to this course for as long as you like - across any and all devices you own. BUT....that access is for you and you alone. No sharing!
What if I am unhappy with the course?
I don't want you to be unhappy! I also value hard work, and I believe that if you put in the work on these exercises, you will learn valuable lessons you can apply to your business. So, this goes both ways! If you put in the work, and you are still unsatisfied with what you learned, contact me in the first 30 days and show me what you worked on to get your full refund.

Get started now!